The Importance of Transparency and Trust in Internet E-Commerce
Created: 10/2010
This paper was written for my Internet Marketing class. Privacy on the Internet has become more and more of an issue, as once information is out there, it's not coming back. This paper enforces the fact that businesses should not be scared away because of this - if they are closed off, and are not transparent with their customers, it will actually hurt them in the long run.
This document is available here.
